What is Small Business Saturday?
Have you heard of Small Business Saturday? It is a day that falls right after Black Friday. Small Biz Saturday was actually created for holiday shoppers to recognize and support their local businesses. Essentially, this special shopping day was started by American Express, during the recession of 2010. It was originally launched as an opportunity for holiday shoppers to step away from the large e-commerce and brick-and-mortar stores to help small businesses, and support their local communities. In fact, you can click here to read and find out more about how this day got started.
So, why should you participate in Small Business Saturday?
Well, the answer is pretty simple. This is a great way for you and your friends to support small businesses and your local communities. You can support small businesses whether it is locally or online. For instance, many small businesses sell their products online through social media platforms. Instagram is a great way to shop through small businesses. Many businesses will be using the hashtags #SmallBusinessSaturday #SmallBizSaturday #ShopSmall to help promote their products. Don’t forget though, you can also support your local small businesses in store as well. You can see which neighborhoods and small communities will be participating in it this year by clicking on the Shop Small movement.
What’s in it for you?
Tis’ the season of giving! You will find that there are many unique products out there that a variety of small business owners sell online. I find that the best gifts are the most unique and thoughtful ones. So this is your opportunity to give a special gift for someone special this year. And you will feel good about doing this! You also may realize that you could be saving money this year since many small businesses will be giving away special offers. And the best part is that you have a big chance to find a small business that you will fall in love with. In fact, I had just opened up an Etsy shop and there are a couple products available that you might fall in love with yourself. The products that I am currently selling are instant digital downloads that you can print from home and hang up on your wall. You can check out my new shop page by heading to the top menu and click the SHOP button.
So do good this holiday season! Shop small, support your local community and small businesses by participating in Small Business Saturday this year.